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Position Details
Reference Number 20932
Position Title Donor Retention and Digital Fundraising Officer
Employment Type Permanent Part Time
Location Parramatta
Hours Per Week 30.40
  • Permanent Part Time Opportunity
  • Parramatta Location
  • Work in Donor Retention & Digital Fundraising

Vision Australia is a leading national provider of blindness and low vision services in Australia. We work in partnership with Australians who are blind or have low vision to help them achieve the possibilities they choose in life.

We support more than 27,500 people of all ages and life stages, and circumstances. We do this through 28 Vision Australia centres in Victoria, New South Wales, the Australian Capital Territory, Queensland, South Australia and Western Australia; 30 clinics; and through outreach programs in the Northern Territory and Tasmania.

An exciting opportunity awaits an internal candidate with a passion for Donor Retention & Digital Fundraising to join our team in Parramatta.


As an Donor Retention & Digital Fundraising Officer at Vision Australia you will:

  • Create and manage email marketing and tactical strategies that will raise the level of supporter communication and retention across all our key programmes and events.
  • Manage our retention program including building, scheduling, testing and deployment of one-off, recurring, triggered and dynamic content-driven supporter email marketing campaigns. This includes the regular review of reoccurring and triggered emails once our marketing automation platform is implemented.
  • Develop, execute and manage the online fundraising strategy, ensuring that digital marketing and social media is producing a growth in fundraising.
  • Work in cooperation with the Direct Marketing Officers to strengthen and optimise our electronic direct mail (EDM) strategy and report on results
  • Track the performance of emails, communicating the performance to internal stakeholders, analysing email campaigns and making recommendations for improvement.


To be successful in this role you will have:

  • Experience in the fundraising/charity sector is highly recommended
  • Relevant tertiary qualifications in marketing, fundraising or a related field
  • Relevant experience in fundraising, marketing, communications or related field
  • Proven experience with email marketing, marketing automation, website content management and web analytics
  • Experience in developing strong supporter journeys in fundraising (preferred) or marketing
  • Excellent writer and communicator (written and verbal)
  • Highly analytical and able to derive meaning from data through A/B testing and email optimisation

Working as part of Vision Australia you will enjoy a values based organisation with benefits including:

  • Friendly values based working environments
  • Generous salary packaging options
  • Exciting career paths
  • Exceptional professional development opportunities
  • Flexible working arrangements

We’re always on the lookout for energetic, motivated people who share our values to be Person Centred, Accountable, Collaborative, Commercially Focused and Agile.

Do you want to become a part of a team that supports a future where our clients have the opportunity like never before to live the life they choose? Please select the 'Apply' button below to be taken to our online application process.

Applications should consist of a full resume and a cover letter. Candidates should address the essential job competencies as outlined the position description and should also consider and be able to demonstrate Vision Australia’s organisational values which are central to the organisation’s culture. Applications should be uploaded as a word file. Please note pdf documents are not accepted for accessibility reasons.

As part of Vision Australia’s commitment to being an inclusive employer and embedding a culture where staff, volunteers and clients can be themselves and feel safe, and to protecting the best interests and safety of children and vulnerable people, successful applicants will be subject to a number of pre-employment checks including criminal history and working with children.

For more information about working at Vision Australia go to 

We encourage applications from candidates who are blind or have low vision.

Contact Person Daniel Dyer
Contact Number 0398649513
Closing Date 22/02/2019
Position Description
Vision Australia - Donor Retention and Digital Fundraising Officer.docx Open Position Description
Recruitment Prospectus .docx Open Position Description
Administrator Task Analysis.pdf Open Position Description
1300 84 74 66